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July 23, 2007

You Can Buy Her Umbrella (Ella Ella)

Rihanna fans: How best to celebrate your girl topping the UK Charts for a 10th consecutive week (the longest #1 streak in over a decade, mind)? Go get yourself some Rihanna-endorsed rain gear, that's how. Oh yeah -- ay ay ay. Yeah, Totes went there, to a licensing deal so obvious you didn't think it'd actually happen. Rihanna Umbrellas. The latest in, err, wetness protection.

Thing is this crazy Totes scheme just might work! Until now, has ANY young person had brand devotion when buying umbrellas? 90% of ours were purchased during downpours in Chinatown or Times Square. Eat your heart out Farnsworth Bentley.

Next up: Smashing Pumpkins pet tarantulas. After the jump, Rihanna shakes the stress away.

Posted at 5:15 PM in
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16 Comments

holy fuck i want to bend her over a table and pop that shit

Posted by: Ben at 07/23/07 5:43 PM | Reply
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but with an umbrella, the water and the umm, white t-shirt, would like, umm, you know...

Posted by: alvy at 07/23/07 5:48 PM | Reply
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It absolutely poured at her outdoor show here in Halifax on the weekend. We saw some poor, soaked fans on the bus on their way home.

I was very happy it didn't rain the night before during the Joel Plaskett concert at the same venue. I wonder if they had this rain gear for sale at the show for wayyy more than it's worth?

Posted by: Matt at 07/23/07 6:11 PM | Reply
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nice to see that jigga is stillin' running shit....

Posted by: maya lucia at 07/23/07 6:12 PM | Reply
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Obvious comment, but whatever, she is hot.

Posted by: Eduardo at 07/23/07 6:50 PM | Reply
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eh. not my type.

Posted by: aarushi at 07/23/07 9:53 PM | Reply
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Not your type? What are you? A pheasant?

Posted by: Joel at 07/23/07 10:12 PM | Reply
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nah. i'm amish.
[no one knows about my iphone i use to check stereogum.]

Posted by: aarushi at 07/24/07 1:32 AM | Reply
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Well, you've somehow managed to out-do yourselves, shitgums. Ashlee Simpson and now this crap?

Kids here to check out something worthwhile...change is coming...

Posted by: Mrs. Featherbottom at 07/24/07 2:43 AM | Reply
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guys, guys. yes she's hot, but she knows that we know she's unfaithful and it kills us inside.
...BUT, she doesn't want to do this anymore.

Posted by: christine at 07/24/07 6:39 AM | Reply
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people like this track???

Posted by: rizna at 07/24/07 8:37 AM | Reply
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Yeah, I feel that this song has gotten popular due to nothing else being out there on the main stage. Rihanna is the flavor of the year, but then we'll move onto another musical temptress.

Posted by: Alex at 07/24/07 8:57 AM | Reply
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Somebody on YouTube referred to Rihanna's vocals in Umbrella as sounding like a "dying otter" with all the eh, eh, ehs, and what not. So not EVERYONE is enamored with this song. And yeah, what else do little kids have to choose from - that will actually be considered "cool" on the normal block, that is?

Posted by: Rochelle Nikita at 07/24/07 9:47 AM | Reply
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Posted by: this is you at 07/24/07 10:58 AM | Reply
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Whoa hey, anybody notice she's hot as hell?!

Posted by: rgr_moore at 07/24/07 12:18 PM | Reply
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It's either Umbrella or Plain White Tee's O Delilah that I hear about 36 times a day on coworkers radios. So for at least decent production, I prefer Umbrella. That Plain White Tees song makes me want to smash an acoustic guitar over ever 16 year old wannabee frat boy and his whore GF.

Posted by: Cogsworth at 07/24/07 1:40 PM | Reply
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