Album Of The Week: Majical Cloudz Impersonator

You never, as a music dork, stop learning this lesson, but the truth behind it stands: It's always, always a bad idea to dismiss an artist based on a terrible name. That rule is right up there with "horrendous rappers get better all the time, so stop believing it can't happen," and we break the rule just as often as that one. Case in point: Majical Cloudz. And, I mean, holy gods what an awful name. It's name that conjures Trapper Keeper designs and rap-metal fake-toughness (that Z!) at the same damn time, and it makes the group seem, immediately, like a halfassed joke, like the sort of band whose music videos consist entirely of floating psychedelic CGI landscapes. And it didn't help that, up until now, the only things that most of us knew about them were that they were from Montreal and that they were friends with Grimes; Grimes is turning into a pure force of cultural badassery, but she can still align herself with some wack shit. At SXSW, I didn't just skip multiple chances to see Majical Cloudz live; I actually made the "pssh" noise out loud when presented with the opportunity. This was stupid. This was a mistake on par with high-school me hating on Daft Punk because they had "punk" in their name but weren't actually punk. As their new album Impersonator makes crystal-clear; Majical Cloudz don't just make good music; they make the sort of good music that creeps its way into your soul and stays there. They are not a thing to be dismissed.