Apple’s iPhone 5C model hits stores on Friday. It’s $100 cheaper than the iPhone 5S because it’s made out of plastic. It also comes in a bunch of bright colors. The first commercial for the 5c — “Plastic Perfected” — is soundtracked by “Rill Rill,” by Sleigh Bells, who also have new product out soon. Back when people watched TV, a song in an Apple ad was a big deal. Watch the spot below.

It even plays Deafheaven: