YouTube hasn’t confirmed these reports yet, but sources are telling Billboard that YouTube is hoping to launch its own music subscription service by the end of the year. The service will be something like Spotify, except with video, and it’ll have both a free component and one that’ll cost in the neighborhood of $10 a month. With the premium service, you’ll be able to remove ads and to cache music for offline listening. Google, YouTube’s parent company, has its own AllAccess service, and YouTube has a chance at beating the coming Beats Music subscription service to market; that one might not arrive until early next year. As Vulture speculates, this coming YouTube service could be the reason why YouTube had decided to launch its own awards show.