Eugene McGuinness is a Londoner whose strutting, self-assured postpunk has a sort of graphic-design precision to it. McGuinness just announced the impending release of his new album Chroma, which he calls “a direct, stripped-back guitar album” and which features “Fairlight,” the single he released last year. The ThirtyTwo-directed video for “Godiva,” the lean and efficient album opener, works as a “guitar face portraiture project,” a series of images of the grimaces that dudes will inevitably make while shredding. Watch it below.

Chroma is out 7/7 on Domino.