For her new album Cool Choices, the former Carissa’s Weird member Jenn Ghetto teamed up with producer Chris Walla to craft a series of crisp, heartsick, unflinching piano ballads. One such ballad is “Losers,” an outsiders’ anthem of sorts. Ghetto co-directed its new video with Finch Wolfe, and it shows Ghetto and friends trying on different clothes and identities. The video is more affecting than something that involves a doofy pimp costume should be, and you can watch it below.

Cool Choices is out today on Hardly Art.