Ringo Starr is officially the new face of Skechers. According to a press release, the Beatles drummer “will be bringing his legendary talent and style” to the Skechers line of Relaxed Fit shoes. Starr will join an esteemed group of endorsers that includes Britney Spears, Joe Namath, Pete Rose, and Mariano Rivera, all of whom have represented the Skechers brand in the past, which is mostly sold in shopping malls around the world. “We can’t wait for everyone to see how Ringo’s charm and cool charisma makes him the perfect ambassador for Relaxed Fit,” the statement says. His campaign begins in the spring, when he’ll appear in his first TV commercial for the shoe company. Hope the paycheck was worth it… (It probably was.)

[Photo by Michael Buckner/Getty.]