Dev Hynes is seemingly everywhere these days, and that includes a new Gap campaign called “Play Your Stripes.” There are two components to this: (1) Hynes dances and plays the stripes of his shirt like a keyboard in a new long-form commercial that doubles as a video for Blood Orange’s Cupid Deluxe track “It Is What It Is.” (2) An interactive webcam game allegedly allows you to don a striped shirt and play the stripes like Hynes does in the video. I haven’t attempted the game yet because you actually have to wear a striped shirt to do it, but feel free to try at PlayYourStripes.com and check out the video below.