The most embarrassing part of 2015 so far is definitely brands. Brands and memes. Oh, and Iggy Azalea. So the latest news story to draw together that unholy trifecta has quickly picked up way too much steam. Try to follow along.

Yesterday, four-time-Grammy-nominee Iggy Azalea was not focusing on the big event, but rather, tweeting irately at the subpar (sorry, it’s true) pizza company Papa John’s. Apparently she ordered a pizza, and the driver who delivered it to her leaked her phone number. Now, what she’s talking about actually is a pretty serious breach of her privacy, but it’s still funny. Who calls Papa John’s their favorite pizza?? Here are the tweets, including a sample of the messages Iggy got:

. @PapaJohns was my favorite pizza but the drivers they use give out your personal phone number to their family members.

— IGGY AZALEA (@IGGYAZALEA) February 8, 2015

And the supervisors at @PapaJohns refuse to send pictures of their employess so you can identify who it is that steals your information

— IGGY AZALEA (@IGGYAZALEA) February 8, 2015

You know, to protect their privacy… Too bad they don't value the privacy of their customers also. #DamnShame

— IGGY AZALEA (@IGGYAZALEA) February 8, 2015

@PapaJohns I ordered a cheese pizza but instead I got tons of calls and messages like this one. pic.twitter.com/fgKhydivXb

— IGGY AZALEA (@IGGYAZALEA) February 8, 2015

Papa John’s tried to respond to Iggy’s complaints with humor, probably hoping it would blow over. But that weak sauce was not going to satisfy her:

@PapaJohns and this is all your supervisor has to say about it #ProfessionalAsFuck pic.twitter.com/kyQMWQADSq

— IGGY AZALEA (@IGGYAZALEA) February 8, 2015

@PapaJohns I don't think data breach is funny. I expect you to contact me to explain how you are going to rectify your breach

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

@PapaJohns of my personal information in a satisfactory and professional way or lawsuit will be filed.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

As usual, she is not happy with the media’s coverage of the situation, either:

I see some of the more mentally challenged blogs think I'm having a war with papa johns. No, I just want answers & they have none.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

(By the way, “mentally challenged” is not a very PC way to refer to blogs — or anyone — Iggy.)

Anyway, this is definitely serious. Very serious. She’s not wrong, really.

They are a company that retains your address, name, number & CREDIT card information, expiration cvc number etc.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

When an employee steals information it's called data breach. It's illegal. There are steps a corporation is supposed to follow afterward.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

I’m not giggling at all over the fact that they responded to a very serious privacy concern with lyrics.

They don't include tweeting out song lyrics to the customer making the complaint, it's really unprofessional. I want a real answer.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

If someone at T-Mobile got your # after you paid a bill and started calling over and over, you'd expect a real resolution via the company.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

You wouldn't expect a tweet that said something like "uh oh! Don't let him use up all your minutes girl!" From the company.

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

You wouldn't expect the supervisor to say "don't worry! His mom has spoken with him!"

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

I want answers @papajohns why is customer confidentiality a joke to your company?

— IGGY AZALEA (@IGGYAZALEA) February 9, 2015

Iggy is well-known for her diatribes on Twitter, but the sheer absurdity of this particular exchange made it very ripe for memes. First up, Digornios! They’re not delivery, guys!

.@IGGYAZALEA delivery. smh

— DiGiorno Pizza (@DiGiornoPizza) February 9, 2015

Papa John’s gave this statement to the Hollywood Reporter:

Privacy of our customers and employees is extremely important to us. Papa John’s has taken appropriate disciplinary action with regard to the employee involved. We are reaching out directly to Ms. Azalea and hope to resolve this incident and make it right.

@IGGYAZALEA We’ve been trying to get in touch with you. Please follow us so we can DM you.

— Papa John's Pizza (@PapaJohns) February 9, 2015

Let’s break this feud down in the comments: what will Papa John’s have to do to win Iggy’s totally random and completely undeserved loyalty back? Was this just one dude’s celeb-freak-out mistake, or is this a larger issue within the company that has been brewing beneath the surface until Iggy blew it wide open? What’s your favorite pizza place?

FYI today is National Pizza Day.