Here at Videogum we are, as you know, dedicated to bringing you all of the top breaking news about Bradley Cooper’s hair and personal hygiene. If you didn’t glean this from our content, you would certainly glean it from our motto: “All of the news that’s fit to print about Bradley Cooper’s hair and personal hygiene, which is actually just all of the news there is about it.” A pretty clear motto! That being said we just got word of a MAJOR story concerning Mr. Cooper’s hair — hold onto your hats, ’cause they’re about to get #PERMED! From The Daily Mail (via Celebitchy):

He’s taken the top shot on several lists which source out the members of the male species who are worthy to be called the world’s sexiest men.

However Bradley Cooper recently made a confession that could see him falling down the rankings. The handsome 38-year-old Hangover star revealed that he perms his hair.

Bradley made the shock admission while speaking to E! News during the BAFTA Tea reception. Luckily the actor explained that he only had the curling treatment done for his latest role in which he’ll co-star alongside Christian Bale.

Making light of the not so sexiest man in the world experience, over the weekend Cooper said: “I permed my hair today.”

WOWOWOWOWOWOWOWOWOW. Love that we’re introduced to the topic by being told he “perms his hair” when it is immediately revealed that he had just permed his hair one time because of how he is in a movie and it is his job to look like whatever the director wants him to look like. That’s what it’s like working in the field of Bradley Cooper hair and personal hygiene journalism — you never know what you’re going to get!!! (Later in the article we are given this quote from Bradley to further explain why he got a perm, “We did a camera test today and we were playing with the idea of him having curly hair. Like rollers! Oh, yeah bro, like rollers in the hair!” which is almost incomprehensible. We have a tough job here at Cooperhairgum, but we HAVE TO DO IT!!) This all leaves us with a final question for you: HOT or NOT?

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Thank you for your vote. Please trust that we will follow up with any new Bradley Cooper hair/hygiene developments.