Advertising Executive 1: We need to come up with an advertising campaign for mouthwash in the Philippines. Advertising Executive 2: Hmmm. Mouthwash. OK. Well, people hate bad breath, right? Advertising Executive 1: Oh boy, yeah. They hate it! Advertising Executive 2: Well, what is another thing people hate? Advertising Executive 1: Splinters. Advertising Executive 2: True. Yes. But what is ...