First up: PetSmart Has a Very Special Guilt-Based Sale Setting: PetSmart Corporate Headquarters, Phoenix, AZ: PetSmart CEO: It's my dog's birthday today, so I have to leave a little early for the party. Marketing Guy 1: Party? PetSmart CEO: Yeah, the kids wanted to throw a party and invite all of Urkel's friends from the dog park. Marketing Guy 2: ...