Third Man Records issued a statement via Facebook in response to what the label has deemed “JACK WHITE CLICK BAIT BINGO EXHAUSTION.” It’s fair to say that White has been the target of a lot of criticism this year ever since his ridiculous tour rider leaked in February, and he became one of the leading faces of the much-ridiculed celebrity-owned streaming service Tidal. But within the past week, criticism of White reached an all-time high when he shared a poem that seemed to be about Tidal’s mission (it wasn’t), answered questions about the streaming service that seemed to be fake (they were real), and then said a few unfavorable things about Meg White, New York City, and touring in another online chat with his Third Man Vault subscribers. According to Third Man, a lot of the confusion, subsequent criticism, and alleged clickbait is based exclusively on misattribution and decontextualization. Let Third Man clarify a few things for you:

JACK WHITE CLICK BAIT BINGO EXHAUSTION
From the desk of The Third Man Council For Internet Regulation and Journalistic Integrity…
Friends, family, journalists, naysayers, believers, tweeter & ‘grammers… I know we’ve all enjoyed our game of click bait bingo with Jack White this past year… Freeze Frame Cubs Games, Tour Manager Guacamole recipes, Tidal, Poetry as Product Placement, Private Chats with Fans.. Whatever it is, fear not because you are in the age of instantaneous negative internet gratification.
It looks we’re there again with something that seemed harmless and innocuous enough: Jack went into a fan forum and did a Q&A with some fans. This has now ballooned up in the press in a way that is suggesting Jack is going to retire, Jack will never play festivals, Jack won’t speak to Meg, etc ad nauseum.. No offense to any journalists that are “just doing their job” in this current 1 hour news cycle environment, pull quote, tabloid atmosphere but this is what happens when you isolate aspects of a conversation between a musician and his fans in a private forum and put it out into the blogosphere in a sensational way. It completely changes the context and intent of those statements, and the conversation.
So please indulge us so we can shed some light on these things and try and readdress some of these items:
* “I don’t belong here” That quote was Jack teasing Vault members about belonging in the Chat room with them, not him belonging on planet earth. It was not an existential cry to the abyss for attention.
* Never touring again – He never said that, but he IS taking a long break from the road (which was previously announced and discussed drama free over a month ago). He said he’d like to do acoustic shows in sit down venues and electric shows in standing venues. He said he doesn’t like festivals but hey, he does them anyway and he makes them work. Bonnaroo and Coachella were two of the greatest shows he’s ever been a part of (hell, we released his Bonnaroo set as a Vault release cause we loved it so much). He is not quitting music. He’s working with the Dead Weather next week, he’s involved in several projects we’re not even gonna tell you about right now cause we don’t want to ruin the surprise. Oh yeah!
* The stuff about Meg… She doesn’t have to answer her phone. He’s not even complaining about that nor is it depressing. The White Stripes is over and it’s been said a hundred times, and maybe that’s just the quickest way for him to answer that question he gets asked a dozen times a day. Jack loves Meg, and she’s an incredible drummer – nobody can do what she does and did with the White Stripes- but those days are unfortunately gone. Let’s move on, Jack and Meg have. And in the meantime we’re still selling their records (WINK!).
* And all the rest… Jack doesn’t “interview himself”, he answered Tidal questions from fans in the fan Vault forum and we posted them for everyone outside that forum to see. The poem he wrote and we posted the other day… it’s part of a larger idea that has nothing to do with music streaming and more to do with our ongoing efforts spread the love language, music and equal respect for all modes of art. Jack is for artists and Third Man does what we can when we can to help them out. That’s our heart and soul right there. Whether it’s printing obscure records or trying to get struggling musicians paid in some way, or bringing attention to writers and poets and film that we love and respect that’s what we’ll always be for.
Lastly, Jack is a guy who just did a tour charging $3 for a ticket price. How are we getting him mixed up with someone who’s ‘just in it for the money’? Everything we do at Third Man is a bad business move! But we do it because we love, music, and art and making new beautiful things exist that previously did not.
Anyway, let’s move on. We need to get back to inventing a turntable that runs purely on tweet retractions and apologies.
Love,
Third Man Records