On the same day his Lana Del Rey collaboration emerged, the Weeknd has shared an 18-minute preview of his new album Beauty Behind The Madness, which is due out next Friday. Considering Foals released a similar album sampler earlier this week, maybe this is going to become the new trend rather than streaming the whole album in advance? Hopefully not, but either way, listen below.

Beauty Behind The Madness is out 8/28 on XO/Republic.