Apple introduced their streaming service Apple Music less than two months ago, and they’ve just launched a new “Discovery” ad campaign. The first commercial features slick black-and-white footage of artists like Flying Lotus, Shamir, and Leon Bridges playing music and hanging out, soundtracked by some floaty ambient music and the dulcet tones of key Apple Music designer Trent Reznor extolling the virtues of the platform with appropriate gravitas. Watch below.