The Chicago rapper Chief Keef just welcomed a son into the world, and he’s picked a beautiful name for the kid: Sno FilmOn Dot Com Cozart, as DNAinfo reports. As it turns out, though, Keef didn’t just pick the name because of how nice it sounds. Instead, FilmOn.Com is the name of his record label, a company owned by the Greek billionaire Alki David. It’s also David’s hologram-projection company, and it was in charge of the hologram concert that Keef tried and failed to put on in Chicago last year. (Local authorities shut down any attempt at a Chicago Keef show.)

A statement from FilmOn confirmed the kid’s name: “Alki David has announced that Chief Keef and his newest baby mama have agreed to name the newborn Sno FilmOn Dot Com Cozart in order to promote the release of Sosa’s double album Bang 3 with FilmOn Music and MondoTunes on September 18.”

David is the heir of to a Coca-Cola bottling fortune. And you know the old saying: When you’ve got a Greek billionaire patron, you do what you can to keep him happy. But the fact that the kid’s first name is Sno might be even more ridiculous. There hasn’t been a statement on why he picked that name, and it might actually be just because the kid is light-skinned.