Today is Halloween, the spookiest day of the year, and Alan Palomo of Neon Indian is getting into the spirit by appearing in a very holiday-themed video by Austin-based filmmaker Blackmagic Rollercoaster. The short film is an ad for a terrifying fake board game called Harum Skarum, and this is the premise behind it:

A dirty black box arrives in the mail. Inside you find a HARUM SKARUM set — a collection of homemade masks, trinkets, little weapons, maybe some fireworks, and a deck of cards that dare the players to commit worse and worse stunts (“Take a photo of yourself, looking murdered. Send it to the last person you called”). No two sets are exactly alike. Each player dons a mask and lies, cheats, steals, and burns as many bridges as possible in effort to take away the other players’ masks.

The commercial doesn’t really elucidate the gameplay, but it does feature a lot of kids getting into Halloween-themed mischief and mayhem. Palomo’s cameo is brief, but he plays a terrified guy running away from something pretty convincingly. Watch below via Bloody Disgusting, and thanks to TEENGOAT for the tip.