The retired neurosurgeon and terrifying/possibly insane human being Ben Carson is running for president in the Republican primary and currently leading the polls. Nobody seems to think he has any real chance of winning, but they’re not telling him that. And right now, Carson’s campaign is starting to look past the Republican primary and toward the general election. According to ABC News, Carson’s campaign believes that he can beat Hillary Clinton if he can get 20% of the black vote in the general election. And they have the best idea of how to reach black voters: A radio ad with rapping in it! A new 60-second ad will run on rap radio, in markets throughout the South, and it sadly does not feature Ben Carson rapping. But it does feature the rapper Aspiring Mogul (great rap name), who raps about how we all need to vote and who kind of sounds like Ben Carson. As in: It seems possible that someone wants you to hear that ad and believe you’re hearing Ben Carson rap. The ad also has snippets from Carson’s stump speech. Listen below.

“Vote and support Ben Carrrrson / For our next president, it’d be awwwwwesome.” Well, I’m sold.

UPDATE: Carson seems to having second thoughts about this particular tactic, as he told a reporter on CNN’s Legal View With Ashleigh Banfield today:

Dr. Carson, your campaign will release radio ads starting tomorrow that features a rap artist, and its demographic is a little specific. Can you explain why you’re going that route? Why rap?

Well, there are people in the campaign who felt that that was a good way to do things. And, you know, they’re entitled to their opinions about such things.

What about you?

I support them in doing that. But, you know, I probably would have taken a little different approach.