AT&T just unveiled their new DirecTV Now streaming service today, and along with that, they’ve announced a new partnership with Taylor Swift. The Verge reports that Taylor Swift Now will be one of the channels available on the service, and it’ll feature 13 episodes of behind-the-scenes footage, concert performances, and commentary from Swift herself. The brand grows!

.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/mRqMtCGXD4

— AT&T (@ATT) November 28, 2016