McDonald’s Now Doing A J Balvin Meal
Last month, McDonald’s launched its first celebrity-branded meal since 1992 with Travis Scott, which resulted in a buttload of merch and some stressful viral antics. It was evidently deemed a success by the powers that be because McDonald’s has revealed its next attempt to appeal to the youths with reggaeton superstar J Balvin, who has just announced that a new J Balvin meal is in select McDonald’s now: a Big Mac (no pickles), fries, and an Oreo McFlurry.
Corporate synergy aside, his answer to Complex about the new meal is quite endearing:
I grew up with McDonald’s. I wasn’t born in the States, but since I was a kid, I was eating McDonald’s meals. When I had my very first chance to go to the States, it was like a dream to me, coming from Colombia to my first time having a McDonald’s meal. It’s those types of moments that connect with me as a child. And when they called me saying that they wanted to work with me, I immediately said yes because it connects with me and my childhood. I’ve always been a big fan. It’s crazy to have your own meal. Basically, the meal that I have here is in this chain: a McFlurry, Big Mac with no pickles of course, medium fries, the ketchup, and tray. I just wanted to do something different with it.
The J Balvin meal will be available at participating restaurants starting today and running through 11/1.