Tomorrow Stereogum launches its first-ever merch store. We’ll have shirts, hoodies, hats, and stuff like mugs and bags that you can buy to rep the music publication you are reading right now. And we’ll have clothes for kids, too. (Children love reading about albums turning 20.) Our store is print-on-demand, which means we can offer a lot of sizes and colors, and I don’t have to manage physical inventory in my house.

To celebrate the launch, subscribers to our newsletter will receive a 10%-off-your-first-order coupon via email on Friday (11/12) morning before the shop opens at 1PM EST. So subscribe below (or here) before tomorrow if you don’t already.

As a reminder, we are an independent publication that subsists on measly advertising revenue, so if you buy something from our shop you are making a valuable contribution to our survival! Also it will let people know you have excellent taste in music.

The store will live here.