A strange video appeared online today: a very brightly colored commercial featuring a Japanese girl asking “Do you like music?” and suggesting that if you do, you should check out the Weeknd’s music and call the phone number scrolling all over the screen. Punctuating words such as “exciting” and “happy time” are interspersed with second-long shots of people having sex — it’d be almost subliminal if it wasn’t for all the moaning (they’re brief, but it’s arguably enough to make this NSFW.)

If you do call the Ontario number, 647-794-9223, however, you get something almost the complete opposite of the video advertising it: a minute-long recording of Abel Tesfaye thanking you for supporting his music and expressing how honored he is to be able to do what he does. He gets pretty personal and it feels genuine. He ends the message by saying he will be randomly calling back people to say, “What up,” so if you want a chance to talk to Tesfaye on the phone you might want to call. Regardless it’s a really heartfelt message from an artist, delivered in a direct and sincere way. Watch it below and check out the stream for his major label debut Kissland