Neil Young’s had a busy few months, releasing his 35th studio album (the orchestral Storytone), feuding with Starbucks and David Crosby, and selling snake oil to audiophile boomers. Now, the grunge godfather and longtime voice of anti-consumerism is modeling for Odd Future-beloved high-end skate-wear brand Supreme. Young appears on a new white Supreme t-shirt, rocking his own Supreme t-shirt and patchouli pouch necklace. Campaign images are already popping up around NYC. Young follows in the footsteps of artists like Raekwon, Lady Gaga, and Kermit The Frog.

Neil Young for Supreme

A photo posted by Supreme (@supremenewyork) on Feb 16, 2015 at 8:32am PST

Neil Young for Supreme

A photo posted by Supreme (@supremenewyork) on Feb 16, 2015 at 8:31am PST

This was probably Daryl Hannah’s idea. Presumably the tees are made of organic cotton?

UPDATE: Here’s a short promo video.

Neil Young for Supreme

A video posted by Supreme (@supremenewyork) on Feb 18, 2015 at 8:03am PST