This started in earnest yesterday, but in order to promote the Weather Channel’s version of Shark Week, appropriately titled Tornado Week, tornadoes being the sharks of the sky, they are running a stunt promotion where interns have to sit in a room filled with fans that increase in power based on how many people Tweet about #TornadoWeek. Their ultimate claim is that if they “hit 1,000,000 mentions” then “we will turn up the wind for a full blown EF-5 tornado inside the Weather Channel offices!” That is actually a pretty good claim. RIght now the inside of the Weather Channel offices looks more like a talk show on a college television station. Not that that in and of itself isn’t pretty mesmerizing to watch. But come on, Mr. Cool Hat hardly seems bothered. GET THOSE FANS GOING, I WOULD LIKE TO SEE THESE INTERNS BRUTALLY INJURED FOR THE SAKE OF A NICHE CABLE NETWORK ABOUT THE WEATHER.