Crest is looking for a new catchphrase for some reason. Because that's what toothpaste is missing? MY TOOTHPASTE NEEDS MORE SIZZLE. So, if you're a toothpaste company looking to hold an unnecessary contest to build buzz around your brand (of toothpaste, still talking about toothpaste), who do you get for your spokesperson? Wait, what? You get Emeril? Why do you ...