Hotlines are the hot new trend in music publicity this year. We’ve gotten call-in numbers from Justin Bieber, Lana Del Rey, Neon Indian, Tanlines, Shamir, and a few more I’m sure I’m forgetting, and it’s gotten old. I get it — it’s the year of “Hotline Bling!” — but it’s time to retire the practice, which was never very fun or interesting to begin with.

The latest artist to take a liking to hotlines is Ty Segall, who already used up his one marketing gimmick by sending out his new record on VHS tape (exclusively to music journalists). He now has his own hotline blinging away on his website. I don’t know what the hotline does. Will anyone bother calling? 1-800-NO-ONE-CARES

Can we all agree to stop? The only hotline created this year that matters is the one Speedy Ortiz made to help people feel safer at their shows. The rest can fuck off.