Oldchella By The Numbers: $1,000 Per Person, 1,000 Flushable Toilets
Desert Trip, the music festival affectionately known as Oldchella, is going down two weekends next month in Indio, CA, bringing classic rock deities the Rolling Stones, Bob Dylan, Paul McCartney, Neil Young, Roger Waters, and the Who to the same grounds where Coachella rages every April. The New York Times just published a feature about the business side of the fest that gets into some fascinating figures:
- 150,000: Expected attendance over two weekends
- $160 million: Estimated revenue from ticket sales and amenities such as camping passes — more than any festival in the world
- $84 million: Revenue generated by Coachella this year
- $100 million: Estimated cost of staging the event, including exorbitant paydays for the performers
- $199: Price of a one-day general admission pass
- $1,599: Price of an assigned seat for the full weekend
- 35,000: Number of assigned seats available
- $1,000: Average expenditure per attendee
- $75: Average ticket price to the top 100 tours in North America
- $225: Price of a four-course meal by chefs like Dominique Ansel and Marcus Samuelsson
- $179: Price of an afternoon-long, all-you-can-eat “culinary experience”
- 300: Number of toilets usually on site at Empire Polo Club
- 1,000: Number of flushable toilets on site for Desert Trip
If those numbers don’t sufficiently convey that you have to be rich to go to Desert Trip, please enjoy these promotional videos: