Taylor Swift “Sad And Grossed Out” Over Scooter Braun Acquiring Her Back Catalog

Kevin Mazur/Getty Images; inset: Gotham/GC Images

Taylor Swift “Sad And Grossed Out” Over Scooter Braun Acquiring Her Back Catalog

Kevin Mazur/Getty Images; inset: Gotham/GC Images

Today, Taylor Swift’s former label Big Machine Label Group sold her back catalog, comprising her 2006 self-titled debut through 2017’s Reputation, to Scooter Braun’s Ithaca Holdings as part of a $300 million deal. Swift spoke out against the decision in a Tumblr post not long after the news broke, calling the acquisition her “worst case scenario.”

“For years I asked, pleaded for a chance to own my work,” Swift wrote. “Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in.”

“I walked away because I knew once I signed that contract, [Big Machine Label Group founder] Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.”

Swift went on to reveal her painful history with Braun: “All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.”

“Like when Kim Kardashian orchestrated an illegally recorded snippet of a phone call to be leaked and then Scooter got his two clients together to bully me online about it. Or when his client, Kanye West, organized a revenge porn music video which strips my body naked. Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.”

Swift noted that Borchetta was well aware of her problems with Braun when he decided to make the deal. “When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter,” she wrote. “Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.”

“Sad and grossed out,” she signed the post. “Taylor.” Read Swift’s full statement below.

https://taylorswift.tumblr.com/post/185958366550/for-years-i-asked-pleaded-for-a-chance-to-own-my

For years I asked, pleaded for a chance to own my work. Instead I was given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, one for every new one I turned in. I walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future. I had to make the excruciating choice to leave behind my past. Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums.

Some fun facts about today’s news: I learned about Scooter Braun’s purchase of my masters as it was announced to the world. All I could think about was the incessant, manipulative bullying I’ve received at his hands for years.

Like when Kim Kardashian orchestrated an illegally recorded snippet of a phone call to be leaked and then Scooter got his two clients together to bully me online about it. (See photo) Or when his client, Kanye West, organized a revenge porn music video which strips my body naked. Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy. Essentially, my musical legacy is about to lie in the hands of someone who tried to dismantle it.

This is my worst case scenario. This is what happens when you sign a deal at fifteen to someone for whom the term ‘loyalty’ is clearly just a contractual concept. And when that man says ‘Music has value’, he means its value is beholden to men who had no part in creating it.

When I left my masters in Scott’s hands, I made peace with the fact that eventually he would sell them. Never in my worst nightmares did I imagine the buyer would be Scooter. Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to. He knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.

Thankfully, I am now signed to a label that believes I should own anything I create. Thankfully, I left my past in Scott’s hands and not my future. And hopefully, young artists or kids with musical dreams will read this and learn about how to better protect themselves in a negotiation. You deserve to own the art you make.

I will always be proud of my past work. But for a healthier option, Lover will be out August 23.

Sad and grossed out,

💔

Taylor

UPDATE: Justin Bieber has entered the fray with a letter defending his manager. “For you to take it to social media and get people to hate on scooter isn’t fair,” he writes to Swift. “What were you trying to accomplish by posting that blog?” Read more here.

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