The 5 Best Videos Of The Week
In a world where the new Missy Elliott video and the new J Balvin/Bad Bunny video both exist, this list already feels painfully obsolete. But we go Thursday to Thursday in this bitch, so this week’s picks are below.
5. NIKI – “Indigo” (Dir. Daniel Cloud Campos)
It’s been almost five years since “Blank Space,” so why not remake “Blank Space” as a low-budget Twilight Zone episode? Makes sense to me.
4. Migos – “Frosted Flakes” (Dir. DAPS & Quavo)
This is obviously unbelievably stupid, and I love it. I can’t decide which I like better: The sight of Takeoff headshot-murdering bank guards or the fact that Offset was too busy to help out with the high-stakes heist.
3. Sturgill Simpson – “Sing Along” (Dir. Jumpei Mizusaki)
Presumably, Sturgill Simpson is making cranked-up ZZ Top jams and setting them to dystopian anime shorts mostly because these are the last things any sane person would expect him to do. Still, I’m not going to sit here and say no to an apocalyptic motorcycle chase.
2. Lana Del Rey – “Fuck It I Love You / The Greatest” (Dir. Rich Lee)
Lana Del Rey lounging on a yacht called the Wipeout and prowling next to smoking oil derricks is the epitaph this world deserves.
1. Normani – “Motivation” (Dir. Dave Meyers & Daniel Russell)
The basketball ass-bounce isn’t just the best music-video moment of the past week. It’s the best human achievement of the past week. It’s all we can aspire to.