Well, if this isn’t the cutest darn thing I’ve ever seen. Last night, Kurt Vile debuted his new single “Never Run Away” on the CW network in Philly via infomercial. As he explains in the beginning of the video, they weren’t able to pay for a real commercial, so instead Vile just made a video of him playing the track at home while his daughter runs around the room with a variety of different toys and props, including wax lips candy. I smell a Parental Advisory, Tom. Check out the infomercial and download the track below.

Kurt Vile – “Never Run Away”

Walking On A Pretty Daze is out 4/9 via Matador.