Sony is the parent company of Columbia Records, which released Daft Punk’s Random Access Memories, and the manufacturer of PlayStation 4. Which, in light of recent promos for those respective products, raises the question: Can a company rip itself off?

As CoS points out, the latest PS4 commercial looks a hell of a lot like the unboxing promo for the Daft Punk record. Compare for yourself below.

I guess in business school they might explain that away as “branding” or “resource management,” but sheesh.