NY Post reports on the most annoying commercial of the year.
OH...my...God...Becky. Guess what Target's new theme song is?
It's none other than Sir Mix-A-Lot's ode to big booty," Baby Got Back," remixed for the back-to-school crowd as "Baby Got Backpack."
It's ironic that a song that was once banished by MTV into the late evening because of fly girls shaking their rotund rumps now has a place on a commercial aimed at kids. It's either deliciously offensive, or, as some experts say, brilliant marketing.
The paper also provides a list of some commercial song choices that didn't quite make sense:
Artist: Iggy Pop
Title: "Lust for Life"
Pitching: Royal Caribbean Cruise Lines
It's really about: Shooting up heroin
Sample lyric: "Here comes Johnny Yen again/With the liquor and drugs/And the flesh machine/He's gonna do another strip tease."
Artist: Goldfrapp
Title: "Strict Machine"
Pitching: Nintendo Game Boy Advance
It's really about: A sex toy
Sample lyric: "I get high on a buzz/then a rush when I'm plugged in you/When you send me a pulse/Feel a wave of new love/Through me."
Artist: Sixpence None the Richer
Title: "There She Goes"
Pitching: Ortho Tri-Cyclen Lo
It's really about: Heroin
Sample lyric: "There she goes/there she goes again/she calls my name/pulls my train/no one else could heal my pain/and I just can't contain this feeling that remains."
Artist: Creedence Clearwater Revival
Title: "Fortunate Son"
Pitching: Wrangler jeans
It's really about: Being anti-war, anti-government and anti-rich
Sample lyric: "Some folks are born made to wave the flag/Ooh, they're red, white and blue/And when the band plays 'Hail to the Chief,'/Oh, they point the cannon at you, Lord."
Artist: Janis Joplin
Title: "Mercedes-Benz"
Pitching: Mercedes-Benz
It's really about: Poor people succumbing to capitalism and materialism via the ultimate upper class status symbol.
Sample lyric: "Oh Lord, won't you buy me a Mercedes-Benz?/My friends all drive Porsches, I must make amends."
Can you think of others?
Previously: Target Hearts Lene Lovitch.
