Taylor Swift hosted a live webcast this afternoon from a studio at the top of the Empire State building, during which she announced three not-that-surprising surprises. The first was the debut of her new single, a haters-gonna-hate anthem called “Shake It Off” produced by Max Martin and Shellback; she danced with her studio audience while the minimalist dance-pop tune played. The second “surprise” was that her fifth album, 1989, which she described as “my very first documented official pop album,” will be out 10/27. She says it was inspired by the “bold” risk-taking of ’80s pop. The deluxe version will include three voice memos from Swift’s phone, and the album cover is the Polaroid picture above. There will also be a “Swiftstakes” that will dole out 1,989 prizes including 1,000 tickets and 500 meet-and-greets. Lastly, she debuted Mark Romanek’s video for “Shake It Off,” which finds Swift poking fun at her own much-maligned dancing skills in myriad costumes and contexts. It’s all quite slick! Watch the video and see the album cover below.

1989 is out 10/27 via Big Machine. Pre-order it at Swift’s site or iTunes.