Well, shit. Party’s over. As the world continues its inexorable march toward suckiness, the people behind the streaming platform SoundCloud have figured out that they can probably make a lot more money with their technology than they’re making. So SoundCloud, in order to wring as much money as possible from us, has introduced audio ads to the beginnings of its streams. As Billboard reports, those audio ads will run at least 15 seconds and, if they’re longer, will give the option to skip, just like YouTube ads do. Billboard does not report that these ads will make our days infinitely more annoying, but that’s implied. SoundCloud is also planning to start a paid subscription service once it works out deals with labels, though it doesn’t really say what a SoundCloud subscription would even be. Hopefully, you enjoyed all those sweet, sweet years of ad-free SoundCloud streams.