Houston rapper Bun B makes an appearance in a recent advertisement for Rembrandt, a teeth whitening company. He acknowledges the absurdity right of the bat: “I am probably not the normal person that you’d see in a toothpaste ad.” He stars in the commercial alongside Marvel comics editor Sana Amanat and Top Chef winner Kristen Kish. The whole point of the ad is about celebrating individuality and seeing how “original people” (whatever those are) would appear in a typical teeth whitening commercial. “Most of the guys I worth with … their teeth are golden,” Bun B says later in the ad. “I think my smile is unique and it’s intoxicating.” Watch below.

(via Pitchfork)