The last time the disco-pop auteur Kindness made a music video, it the dance-centric clip for “This Is Not About Us,” and it was great. For the next video from his new album Otherness, Kindness has gone a radically different direction while still working with the same director, Daniel Brereton. The new clip is for the Robyn collab “Who Do You Love?,” and it’s a series of simple, intimate black-and-white portraits of some of Kindness and Robyn’s family members and closest friends. There’s nobody famous in there — or nobody I recognized, anyway — but there’s still a lovely warmth to seeing all these people in this sort of context. It’s the sort of thing that forces you to imagine what your version of the video would look like, and that’s a nice thing to imagine. Below, watch the video, read some words about it from Kindness, and check out Kindness’ forthcoming North American tour dates.

Kindness writes:

“Who Do You Love” is a song about people and connection, and how you can identify who you are by those you love. Those people say a hell of a lot about you. Robyn and I were very happy to make this video with a long term collaborator of mine, Daniel Brereton, whose idea was a series of portraits of our closest friends and family – in a way, the most revealing portraits of us possible. None of these folks were “cast” – we were just lucky to have them around us on the day and in the right cities!

It’s possible that we’ll always be more emotionally susceptible to these images – these are our closest friends and loved ones after all – but there’s something about seeing all these people together, all these people that would do this for us – it makes the song make a little more sense, and a little more powerful for us. I hope you’ll feel some of what we feel when we look at these faces. Thanks to all of those friends, family and collaborators that made it possible.

TOUR DATES:
02/25 Los Angeles, CA @ El Rey
02/28 San Francisco, CA @ Mezzanine
03/05 Portland, OR @ Doug Fir
03/06 Seattle, WA @ Neumos
03/07 Vancouver, BC @ The Biltmore Cabaret
03/08 Calgary, AB @ Commonwealth
03/10 Minneapolis, MN @ Triple Rock
03/11 Chicago, IL @ Lincoln Hall
03/13 Toronto, ON @ Wrongbar
03/14 New York, NY @ Bowery Ballroom
03/15 Brooklyn, NY @ Rough Trade
03/18 Cambridge, MA @ The Sinclair
03/19 Washington, DC @ U Street Music Hall

Otherness is out now on Female Energy/Mom + Pop.