I'm in the minority of Gwen Stefani fans who were pleased with her comeback single "Baby Don't Lie," but I understand critics who felt that the Ryan Tedder collaboration was too generic, not bananas enough. "Spark The Fire" (or, at least Gwen's claiming she's singing "spark the fire") is a lot more fun and danceable, and now it's got a highly GIFable, hyper-colorful video you can watch below. Gwen appears in a cartoon universe and an underground club with Pop-Up Video-style graphics flying by. You'll see a conspicuous HP Sprout workstation (that prints pizza) and a Chrysler Fiat 500L (pizza-making capabilities unknown). Producer Pharrell (whose signature intro style kicks off the track) appears with disembodied Gwen heads revolving around him; the two Voice judges brought the video to life on tonight's episode of the reality competition.
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Gwen Stefani's third solo album is out next year on Interscope. I've heard it, but I don't think I'm allowed to say anything about it yet, sorry. "Spark The Fire" is available on iTunes.
