[In this feature, we will periodically check in to see what is up with Topher Grace.]

If you’re unfamiliar with the long-running Videogum column “Hey, What’s Up With Topher Grace?,” what is wrong with you? Here we are, on our sort of deathbed, and you’re going to insult us by feigning ignorance about one of Gabe’s most beloved columns? Even TOPHER GRACE HIMSELF knows about “Hey, What’s Up With Topher Grace?”! Rude. In any case, I’ll urge you now to go back and take a look at some of those posts. Certainly not all of them, because, if you don’t remember, which I’m sure you do, they are literally earnest weekly updates on the life of Topher Grace, and there are 1000 of them. (Videogum is and forever will be the best website.) Do click around, though. (And if you end up re-reading all of them, hey, that sounds good too! Live your life.)

I wasn’t planning on writing a new edition of “Hey, What’s Up With Topher Grace?” because first of all it’s Gabe’s and second of all the column was defunct before I was even born, but, as we know now more than ever, sometimes the universe decides Herself what is best for us. And yesterday the universe decided that literally half an hour after we shared our news with the world, Topher Grace would share some of his own:

To all my friends out there – I've created something that I'm REALLY excited to share with you.

— Topher Grace (@TopherGrace) February 3, 2014

It's a website called http://t.co/PwKAfBNwBo and it's opening this Thursday.

— Topher Grace (@TopherGrace) February 3, 2014

And with his announcement of the website cerealprize.com, which will open on THURSDAY, the day before the mud burbles, my grave opens up, and I am lowered into the worm-filled earth, Topher Grace has the last laugh. Enjoy it, old friend, and be careful out there.

And, of course, That ’70s Show remains popular in syndication.

So that’s what’s up with Topher Grace. See you next time, in Heaven. (Or on cerealprize.com.)