Even if we consciously try to practice empathy in our life — which, let’s say that we do, because wouldn’t that be nice of us? — it doesn’t always seem possible to carry that practice into thinking about and discussing certain baseball cap-wearing directors of super stupid mega budget movies who allegedly made Megan Fox wash his Ferrari as an audition for Transformers. We’re only human! We are works in progress. Some of us shittier works less in progress and more in baseball hats than others, but, well, there we go again. But boy did Michael Bay help us out in the empathy department during an appearance at yesterday’s Consumer Electronics Show! The footage has been described by some as an EXPLOSION or a FREAK OUT or a MELT DOWN but it seems like more of a scared, sad panic, to me. AWW, OUR BABY!

He promptly issued an ad-pology on his blog:

Wow! I just embarrassed myself at CES – I was about to speak for Samsung for this awesome Curved 105-inch UHD TV. I rarely lend my name to any products, but this one is just stellar. I got so excited to talk, that I skipped over the Exec VP’s intro line and then the teleprompter got lost. Then the prompter went up and down — then I walked off. I guess live shows aren’t my thing.
But I’m doing a special curved screen experience with Samsung and Transformers 4 footage that will be traveling around the world.

Michael

We’re not all meant to advertise Samsung on-stage at CES, Michael. It’s all right. We’re all struggling with something. We all sometimes say we were too “excited to talk,” when we were crying in our dressing rooms and breathing into a paper bag just minutes before our appearance. This is wa– KABOOM!