Of course. How foolish we were not to see this moment sitting in our future, waiting, its elegant, manicured fingers tapping its — I don’t know — some sort of fancy, expensive, antique-but-in-perfect-condition table. The moment when Martha Stewart, the world’s leading lifestyle expert, would be asked about Gwyneth Paltrow, the world’s leading lifestyle expert for second-generation famous actresses who are married to rockstars, and also the children of those people. From Bloomberg TV, via Dlisted:

“I haven’t eaten at Gwyneth’s house. And I’ve never seen how she lives. But if she is authentic, all the better. I mean, and I certainly hope she is. She really wants to be part of the lifestyle business … Gwyneth for example, has a book on the best-seller list. She must be doing something right. She’s a charming, pretty person who has a feeling for lifestyle. She wants to be a lifestyle arbiter. Fine. Good. I think I started this whole category of lifestyle.”

Ooooh shit! “She really wants to be part of the lifestyle business.” YA BURNT, GOOP! As I’m sure Gwyneth Paltrow knows, in “the lifestyle business” there are few things less elegant than being perceived as trying too hard to break into “the lifestyle business.” Either you’re a person who can tell someone how to fold their napkins for a dinner party and which local fishmonger has the best and most eco-friendly delivery method, or you’re a person who can try to — you poor thing. But, go ahead, keep at it. If that’s what you want! Fine. Good. #ithinkistartedthiswholecategoryoflifestyle