A hat shop named Goorin Bros hat shop are the hat makers responsible for Walter White’s “Heisenberg” hat in the popular TV series, Breaking Bad. Well, sure! Someone had to make that hat, it didn’t just fall off of the hat tree. And I suppose one could reasonably expect a hat maker to get pretty excited about the iconic use of their hat in a popular TV series because where else does a hat-maker get “exciting” news? Oh, the industry conferences are great and it’s a blast getting trashed on Long Island Iced Teas at the Marriott bar with the whole gang after the keynote dinner, but this is next level! That being said: should someone tell the Goorin Bros that Walt’s hat in Breaking Bad is not actually cool? Because I am pretty sure his hat in that show is not cool. For one thing, we are talking about the glorification and attempted-fashion-iconography of a notorious, sociopathic drug dealer, which if I was the editor of Fashion Magazine I would let you know was NOT HOT. (When I am the editor of Fashion Magazine, my entire Do’s and Don’t section is dedicated to not dressing like an asshole, because my take on fashion is correct.) But OK, let’s pretend for a second that Walter White wasn’t an off-the-rails monster: at the very least he’s definitely an impotent former-nerd who’s closest approximation of “cool” is dressing like a Divorced Dad at a Singles Mixer at a Knights of Columbus Hall. The first time he appears on screen wearing that hat and sunglasses you are SUPPOSED TO think he looks like a DORK. Again: I totally understand how your hat being on TV is exciting, Goorin Bros, but trying to turn that hat into a must-have item for the discerning man is kind of a bust. “I am the danger”? LOL. Right. “I am the danger, I get my kids on Wednesday nights and every other weekend.” See also THIS. (Via LaughingSquid.)