Eminem's new music video premiered on Cinemax (huh?) this weekend, you guys.
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Yikes. There was a time earlier in his career when Eminem used violent imagery and horror-fantasy to express pent up rage with a world that was leaving him behind. Trapped in a loveless marriage in a city that was crumbling after a seemingly disastrous childhood, all fed into his aggressive writing, and his aggressive writing seemed to tap perfectly into the adolescent rage of his fans. But, um, now he's just a really famous dude living in a really giant mansion, and I know that some wounds never heal, but Jesus Christ, what does a song about blacking out and murdering everyone in a McDonalds (as the CHORUS!) have to do with anything?
I also like that he still slips in references to Hannah Montana and Kim Kardashian. You know, for the kids.
