Curbed LA captured this amusing viral marketing stunt for the much-anticipated (by me) Paul Rudd/Jason Segel comedy I Love You, Man. Peter Klaven is Paul's character in the movie, and this billboard is up near Beverly and Robertson:
Curious LA residents who Google Peter Klaven are taken to his "official" site (with a better version of the photoshopped photo) and then to the I Love You, Man site. The Curbed folks already pointed out that the real Paul Rudd actually has a hairy chest, but I'll point that out too. He does. Someone out there is running around LA bragging about being Paul Rudd's yellow speedo body double.
