Kurt Vile is one of the greatest living songwriters in America, which is probably why the Bank of America licensed one of his most poignant songs “Baby’s Arms” for a commercial back in 2011. Though that decision stirred a mild controversy, Vile honestly admitted he had no qualms about it, and even has a Bank of America account. That same argument holds up for his new Levi’s commercial too, since it’s rare to see a picture of him not wearing jeans, a jean jacket, or both. I can’t say for sure whether they’re all Levi’s brand, but I bet a lot of them are.

Vile joins a growing roster of talent in Levi’s partnership with musicians this year — Ibeyi, Alicia Keys, Ryn Weaver, Benjamin Booker and Kavka Shishido. Check out Vile’s lookbook here and watch his commercial below, featuring his excellent new song “Pretty Pimpin.”