Today, Pittsburgh rapper Mac Miller releases his seriously impressive new album GO:OD AM, and he also follows up his video for first single “100 Grandkids” with a new one for “Brand Name.” On that song, he talks openly about his place in the world, and the video is similarly introspective, in its own way. In a way, the video is sort of an imagined image of what would’ve happened if Miller had taken a different path, if he’d become an office drone in Pittsburgh. But it’s also built around a fake sitcom and a Truman Show idea that Miller is living this whole imagined life for everyone to watch. There are layers to this thing! Watch it below.

GO:OD AM is out today on Warner Bros.