Carolina Panthers quarterback Cam Newton won the NFL’s MVP award last night, and tonight, he and his team are playing the Denver Broncos in the Super Bowl. Now, as Pitchfork points out, Atlanta rap mainstay Jeezy has released a new song inspired by Newton, presented by the QB’s sponsor Under Armour. Listen to “Hit Um” and watch some behind-the-scenes footage from the making of the song below.

.@Jeezy puts on for his city and his friends.

He created this exclusive track for @CameronNewton. Watch now. #BTShttps://t.co/Wve6RusurF

— Under Armour (@UnderArmour) February 4, 2016

Check out Part II of the behind-the-scenes of @Jeezy’s#SuperCam inspired track. Drops tomorrow on SoundCloud. #SB50https://t.co/JZDUmft2by

— Under Armour (@UnderArmour) February 5, 2016

Overpromise & Deliver. #CAMVP

Congrats, @CameronNewton. 2015 @NFL MVP.

📀 @Jeezy ‘Hit Um’ https://t.co/AfRCHwq7YAhttps://t.co/1QpcEANsra

— Under Armour (@UnderArmour) February 7, 2016