El-P, Despot, and Holy Ghost!’s Alex Frankel are all co-owners of the new Jewish deli Frankel’s, which opened up at 631 Manhattan Ave in Greenpoint, Brooklyn today. As the name indicates, the deli is the brainchild of Frankel and his restaurateur brother Zach, and they’ve hired former Food Network star Ashley Berman to serve as their head chef. The idea behind the venture was, as the brothers told The New York Times, “paying homage to Barney Greengrass, Murray’s, and Russ & Daughters,” all classic New York Jewish delis. Since its opening, El-P has been pushing it hardcore on Twitter:

bad bagels hurt America daily. we opened a spot to get a real 1 today because we're patriots. it's called Frankels. pic.twitter.com/T5ygrlYxod

— el-p (@therealelp) April 2, 2016

happy opening day to the Frankel brothers and everyone else involved. proud to be a part of this very delicious, very New York spot.

— el-p (@therealelp) April 2, 2016

for those that want to check out our new deli on today's opening day it's located at 631 Manhattan ave(and Bedford). pic.twitter.com/zJ0AFbaPmu

— el-p (@therealelp) April 2, 2016

eat at frankels today. pic.twitter.com/IrHjXfYdrX

— el-p (@therealelp) April 2, 2016

FRANKELS: for New Yorkers who refuse to eat this stupid fucking purple "bagel". #testslogan pic.twitter.com/9MOYcsECfR

— el-p (@therealelp) April 2, 2016

FRANKELS is way more than bagels. i just obsess over bagels. here are some of the menu items: pic.twitter.com/VVvPk1vC5B

— el-p (@therealelp) April 2, 2016

#frankels pic.twitter.com/Mck3uW55uz

— el-p (@therealelp) April 2, 2016

#frankels pic.twitter.com/TYmHVqxjuy

— el-p (@therealelp) April 2, 2016

wow. shit is popping off hard for opening day at our new deli Frankels. thanks for the support, NYC. CORNER OF MANHATTAN AND BEDFORD. photo by @despotroast

A photo posted by thereallyrealelp (@thereallyrealelp) on Apr 2, 2016 at 10:49am PDT

Despot too:

I'm opening a Jewish deli with some of my friends tomorrow. You may be familiar with some of them. It's called frankel's. I haven't said much about it. Now I am. It's at 631 Manhattan Ave in greenpoint. The food is jewlicious. Come hang out with me there tomorrow and forever. This is not an April fools joke. I forgot that was today. You're an April fools joke.

A photo posted by Despot (@despotroast) on Apr 1, 2016 at 8:03am PDT

And don’t worry, they’ve already received the all-important Action Bronson co-sign:

New jew deli open in Greenpoint by Despot & others! 'tis quite scrumptious indeed! Also found out Action Bronson is a Sir Jarlsberg fan.. Huzzzzzzah! #sirjarlsberg #actionbronson #despot #frankels #hark

A photo posted by Jer Gibson🐴 (@sirjarlsberg) on Apr 2, 2016 at 2:16pm PDT