We found out last month that Grimes would be the face of POP, Stella McCartney’s new perfume packaged in boxes that originated from sustainably managed forests. And now, the Canadian musician has appeared in her first commercial for the scent, which mostly looks like filtered b-roll footage of Grimes hanging out while she gives a voiceover. “Sustainability in fashion stuff is something I really care about; that’s one of the reasons I like Stella so much,” she says, before that thought morphs into a meditation on friendship: “I actually feel like my friends are the best ’cause they always tell me when my shit sucks. I take what they say into consideration more than anyone else probably. I mean, I think friendship is important to all non-sociopaths. I guess humans need friendship to live.” Watch the ad below.

UPDATE: And here’s a TV spot in which Grimes co-stars…