Kanye West is debuting the music video for The Life Of Pablo single “Famous” at a special event at LA’s the Forum tonight. Like his big Yeezy Season 3 launch/TLOP listening party, the “Famous” premiere is being livestreamed via Tidal (for subscribers and non-subscribers alike). It kicks off at 10PM ET (UPDATE: they’re running behind schedule so fans can buy merch); watch here or below. Desiigner, 2 Chainz, Travis Scott, the Game, Rick Rubin, Tyga, French Montana, and members of Kanye’s famous family have been spotted in the crowd.

“Famous” is of course the track with that controversial line about Taylor Swift (“I feel like me and Taylor might still have sex / Why? I made that bitch famous”); last week Kim Kardashian said that her husband has a recording of Swift approving the lyric. The “Famous” video will remain a Tidal exclusive for one week.

HHS1987's @eldorado2452 in VIP with Kanye & crew awaiting the premiere of Kanye's new video #Famous featuring #Rihanna in Los Angeles

A video posted by @HipHopSince1987 (@hiphopsince1987) on Jun 24, 2016 at 7:29pm PDT

So you know it's real.

A photo posted by Remington (@remington) on Jun 24, 2016 at 5:36pm PDT

UPDATE: Whoa. Kanye’s “Famous” video depicts naked Taylor Swift, Bill Cosby, Caitlyn Jenner, Amber Rose, Ray J, Kim Kardashian, Chris Brown, Rihanna, Donald Trump, Anna Wintour, and George Bush all sleeping in bed with him. It appears to be inspired by Vincent Desiderio’s painting Sleep. The credits give special thanks to the celebrities pictured “for being famous.” Watch below.

Kanye's Music Video 'Famous' premiered on @TIDALStatus #kanyewest #TidalXFamous #famous pic.twitter.com/9hbMDBoAhH

— Shady Facts (@TheShadeAccount) June 25, 2016