Last week, Jack White’s gimmick factory/label Third Man Records teased that their next stunt would be “making vinyl history” by playing the first record in space. Today, they’ve announced exactly how they’re going to do it:

On July 30th, in celebration of our 7th anniversary, Third Man Records will reveal our attempt to play the first phonographic record in space — a gold-plated 12” master of Carl Sagan’s “A Glorious Dawn” (a moving arrangement of Sagan’s sagacious words culled from his magnificent Cosmos series, previously pressed and distributed as a 7” in their first year of operation, 2009). This record marks our 3 MILLIONTH RECORD PRESSED! The vessel tasked with the mission —The ICARUS CRAFT — is a custom-built “space-proof” turntable attached to a high-altitude balloon designed by Kevin Carrico, who has NASA in his blood, and is responsible for assisting in the restoration of many of Third Man’s machines (Third Man Recording Booth) to working order. Kevin and the Third Man team are aided in their endeavor by SATINS (Students and Teachers in Near Space).

Third Man Records will be hosting “launch” parties at its stores in Cass Corridor and Nashville, where they will show a pre-recorded stream of the spacecraft’s launch and sell exclusive merchandise. The ICARUS CRAFT will be on display in Detroit. More details about these events can be found here.